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It's Monday August the 13 around 6:30AM and

1960s Screwball Advetising Comedy

lover-come-back-poster.jpg
I've been watching AMC's Mad Men like crazy. So, I wanted some more 1960's advertising fun and they were playing Lover Come Back on TCM. If you can imagine it, this is a screwball comedy set in the world of Madison Avenue. Of course it is. It stars Doris Day and Rock Hudson as the comptetive advertising execs. As the Madison Avenue Journal notes, "The most fun is watching Rock Hudson play straight and wonder what's really going through his head as he's romancing Doris Day."

They really don't make 'em like this anymore.

1. Who writes like this anymore? Lines like "Just what the world needs, a good 10-cent drunk! " and "Jerry Webster: Okay, so I've sewn a few wild oats. Carol Templeton: A few? You could qualify for a farm loan!" are a delight.

2. How about a tagline like this: "A riotous new twist in the art of gentle persuasion!"

3. Three words: Anne B. Davis. (for the uninitiated, that's Alice from Brady Bunch)

4. For real, check this clip.

5. Does the plot really revolve around a fake product called VIP? Which then turns out to be a confectionary that makes you drunk. Why yes, yes it does. There hasn't been this much drunken fun since the 1987 episode of Star Trek: The Next Generation when the crew was infected with a virus that makes you drunk and we find that Data is 'fully functional'.

Posted by Jackson Murphy | Link |

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