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It's Monday August the 21 around 4:47AM and

Snakes On A Box Office Failure Report

Wow. My box office prediction robot is so broken it's not even funny. Snakes on a Plane couldn't even break the $15 million ceiling, and was so far from $42 million we suggested on Friday (even Variety only thought $30) that Samuel L. Jackson is going to be very angry this morning. But to not even be the number one movie - beat by Talladega Nights in it's third week - all I can say is, wow. Total failure of marketing.

The thrill of Snakes on a Plane is gone in three short days. Let the backlash begin. How sad. Bloggers and the interweb can get Ned Lamont the Democratic nomination in Connecticut, but can't power Snakes to #1.

MORE: Slash Film gives some reasons why the failure. And Howard the Duck 2 is mentioned over here along with "The Alan Thicke Show: The Movie"

UDPATE: Defamer Monday Morning Box Office Report. The reaction from Samuel L. Jackson.

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Comments

Posted by: John Bollwitt

August 21, 2006 07:58 AM

Did you ever see that episode of The Simpsons(http://en.wikipedia.org/wiki/Oh_Brother%2C_Where_Art_Thou%3F) where Homer designed his own car, properly named "The Homer"? That's what I think of when it comes to Snakes on a Plane.

Posted by: Anonymous

August 21, 2006 10:45 AM

"Total failure of marketing"
Um, methinks not. Do you think a movie of this, ahem, 'calibre' would have come close to the Top 5 without it? Disappointment, yes. Total failure? Not so much.

Posted by: vanmega

August 21, 2006 12:02 PM

Are you really up at 4 in the morning blogging?! That's some serious dedication.

Posted by: Jackson Murphy

August 21, 2006 12:16 PM

I wish! I wish I had that kind of fire in the belly. I'm on French time for a few more weeks. It just looks impressive. It's really not.

Posted by: Luke McCullum

August 21, 2006 02:50 PM

Look who stepped down from his pedestal to post a comment on his own blog.

I think you doused the fire with too much wine and cheese.

Oh and FYI. Your latest check for my sweet rantings just bounced.

Posted by: bree

August 21, 2006 04:20 PM

Snakes on a Plane would have bombed without the blogosphere. It's too much to expect that the internet hype would make it do boffo box office. I'm impressed that it did as well as it did.

Posted by: Eddie

August 22, 2006 12:35 AM

Being rated R, simply for the sake of the "line", did not help the box office chances. Imagine how many of the 12-17 year old fanboys were turned away from the theatre when their fake IDs fell apart in the usher's hands? "Kid, you can't watch Basic Instinct 2, you can't watch Snakes on a Plane."

Posted by: Luke McCullum

August 22, 2006 08:13 AM

Does the distributor charge the theatres the same for a movie that costs $5Mil like Soap and a movie that costs $140Mil like POTC? If they do thats BS, if they don't then theatres should charge different prices for different flicks. Snakes on a plane should have been $6 tops because it looks like a freakin b-movie at best.

I bet if Sam Jackson does commentary for the dvd, sales will be huge. "And during the scene this motherfuckin gaffer electrocuted the god damn keygrip."