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It's Monday May the 7 around 7:01AM and

What.Is.The.Deal.with. So.Cial?

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Checked out Social, er, I guess that should read, So.Cial (332 Water St.) the other day. I'm not certain if you're supposed to include the period in the name, or not. Quite frankly, anyway you look at it, that increases the potential smugness at least a few points. Although the news, even following the end of the Canucks tyranny on the city this season, that it has some filthy hockey money behind it (Kirk McLean and Bob McCammon) probably evens things out.

It's a nice space in Gastown - old building loveliness with requisite impressive high ceiling awesome - and the concept seems like it should do pretty well in this city - meats, osyter bar, and more meats. Who is to deny that theme? It was lunch and I had a roast beef sandwich with mustard cabbage something or other - which was tasty and massive - the bread was delicious, but almost too hard to consume (artisan bread is cool, but this was hardcore)- even though the bread to start, served with a beanish-y dip was fantastic. The frites, well, they were pretty perfect. Other items, like the chicken sandwich looked great too. And there is something about a $14 sandwich during the lunch hour that is, well, ridiculously fun. So.there.

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