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We were reading the latest BC Business magazine and there was a pretty interesting article about Cupcakes by Heather and Lori. The idea of a store dedicated to the selling of cupcakes is amazing on its front. Not to belittle the idea, as we have always believed that the cup cake is the superior, more cool, older brother of the muffin - since muffins are really bad cupcakes without icing aren't they?
It's Saturday November the 26 around 2:56PM and
Cupcakes Equals Money
"Through hard work (12 to 14 hours a day), some astute marketing alliances adn lots of persistent promotion that included personal delivery of cupcakes to anyboyd in Vancouver who had even a passing connection with the media, Cupcakes has grown to the point where it now employs 18 people and is approaching the sweet mark of $1 million a year in revenue."
Holy crap. $1 million in cupcakes? Damn, we're in the wrong business with this blog aren't we. And we imagine that with sugar and flour the profit margin has to be pretty good too.
More on these cupcake babes: BC Business & W Network.
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