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It's Friday December the 9 around 7:48AM and

The City As Brand

It's really not fair that Vancouver wasn't included in the Anholt-CMI City Brands Index - a survey of 30 cities treated as if they were a brand. But how the hell is that Toronto was? Ranked at various levels of the survey (since the press release doesn't give a definative overall mark) Toronto didn't blow away the report.

"Toronto's overall high ranking for offering a safe, friendly environment in which to live, do business, or go to school," the survey found. "However, as a "bright lights, big city" destination, Toronto ranked in the middle of the pack at 17th, with worldwide panelists choosing Paris, London, Rome and New York as the cities most likely to offer interesting, exciting things to do. Similarly, in the Place category, Toronto ranked above Los Angeles and Rio De Janeiro at 18th, when respondents were asked to gauge how physically attractive the city is. Interestingly, though, Toronto beat out 25 other cities for cleanliness, ranking fifth overall."

And yet Vancouver isn't even on the list. What gives?

Posted by Jackson Murphy | Link | Comments (0)

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