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It's Thursday October the 1 around 7:19AM and

Vancouver: Welcome to "V" your Green Capital

vancouver-greencapital.jpg

Nice to see that two days after finding out the city is $61 million in the red, they unveiled the new green and blue branding for the City as we countdown to the 2010 Winter Olympics. "The logo is a stylized V of intersecting green and blue lines above the slogan: Vancouver Green Capital." (Metro News)

Ever the juice selling zealot, Mayor Gregor Robertson said, "It’s important that the world sees that Vancouver is serious about business too. We can’t just be a laid-back place to chill out. Let's own green. Enough of the modesty." He was not able to tell reporters what the actual costs of this new rebranding were.

Fairly certain that the way to shake off the laid back hippy image of Vancouver is probably NOT by being more granola and green and calling yourself Green Capital. But this branding page explains everything. It's green here, so we are the green capital. Duh.

UPDATE: After a quick huddle with some Art Directors....And did they really have to use Gotham, an American, New York centric, Obama centric font? I mean come on.

UPDATE 2: In the comments section of Frances Bula's blog comes the links for Australia's Green Capital, and Stockholm. What a fail.

VancouverGreenCapital_car.jpg

In smart card form.

VancouverGreenCapital_banners.jpg

And in street banner form.

Posted by Jackson Murphy | Link |

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