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It's Thursday December the 3 around 7:27AM and

Vancouver Green Capita Logol: $239,000 of Awesome

Green-Hell-cover.jpg

Remember when Chairman, er, Mayor Gregor Robertson launched the new branding for the city? You know, that we were the Green Capital now? Well according to 24 Hours, that green logo and slogan cost us $239,000 plus GST. Here are some genius musings from the gold-laden brand book:

"Green is connected to blue, land to sky and water, the city to its people and ideas to capital. The graphic V is also reminiscent of the ribbons of an Olympic medal, a nod to the Games that started Vancouver's search for a new business story."

So let me get this straight, we have to shut down the petting zoo because of budget issues, but we could find nearly $250,000 to get a logo and some ridiculous branding book about a new business story?

This makes me want to order more copies of Green Hell, and send one to Mayor Gregor for Christmas thanking him for all his tireless work making us greener and stuff.

Previously on The Vancouverite:

Welcome to "V" your Green Capital, October 1, 2009

Posted by Jackson Murphy | Link |

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